Star ratings on Facebook aren’t exactly new. They’ve been around for about 11 months (which in Zuckerberg years is more like 11 years.) Somehow, there’s very little written about them online. Here’s my roundup of observations and their implications for small business.
- The numbers are seriously inflated. Unlike yelp, who filters out reviews it thinks are fake, Facebook doesn’t filter any reviews. This leads of lots of friends rating each other and inflated scores. What does that mean? You might as well drop the 4. in front of your score. a 4.2 might as well be 2/10 and a 4.8 is essentially an 8/10. So don’t get too excited about your 4.5 because it’s actually not a very impressive score.
- Only public ratings count toward your total. If you are trying to increase your rating from a 4.4 (a 4) to a 4.7), you’ll have to ask a lot of friends to rate you 5 stars to counteract a few low ratings. But make sure your friends know that if they don’t set their review to public, it won’t do anything to help your star rating average.
- You can’t get rid of a bad review. Unless Facebook considers a review to be spam or abusive, there’s very little you can do. You can like it, comment on it or enlist your friends to help you bury it with more reviews but that’s about it.
- You can remove the star ratings altogether but that has implications. If your reviews are so awful that you’d rather remove the ratings feature entirely, it can be done. (At least for now,) if you remove the map functionality of your page (by removing the address), you’ll also disable the star rating feature. Customers will no longer be able to check in to your business and graph search won’t include you in geographically targeted results.