I had a nice surprise when I decided to look myself up on the big search engines today. Look at me! #1 on Yahoo in my field for my city. This is huge! All my hard work in optimizing my site for SEO has paid off.
Don't get me wrong, I'm not going to stop now. The minute I stop working, someone will edge right on past me.
And for the record... I'm #2 on google right now. I come in behind a very large web development company in town who also does social media.