Even if you don’t know exactly what QR codes are, you’ve probably already seen them. They look like 2D barcodes. They work with your cell phone’s camera. To use them, you do have to download an app. A quick search through your iPhone’s app store will reveal numerous free options.
QR codes (a.k.a quick response codes) are very big in Japan (where they started.) They haven't taken off in the states yet but I really think it is coming. I've seen them on Sunday sale flyers for Best Buy and in a few other random places.
Want to use them now? Here are a few ways you can.
- On Business cards- lead prospects directly to your website. Or create a code that dials your phone number directly.
- Product Packaging- can't fit everything you want to say on your packaging? Lead customers to more info on your website with a QR code. The same thinking goes for ads and print products.
- Scavenger hunts- maybe just for fun or maybe for your business. Be creative and I'm sure you'll think of something.