There are many factors I look for in choosing clients. Does their budget fit the type of work that I do? Are they hands on or will I be going solo on the project? How much do they value the type of work that I do and the difference that it can make?
However, the most important factor that I look for in choosing clients is simple. They must have a great product that I believe in. If I can’t see myself potentially using a product or at least understanding its value, I can’t help to sell it.
My clients run the gamut ranging from vacation rentals to upscale women’s clothing. I’m happy to report that having a great product is the one thing that all my clients have in common.