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The most important factor…

There are many factors I look for in choosing clients. Does their budget fit the type of work that I do? Are they hands on or will I be going solo on the project? How much do they value the type of work that I do and the difference that it can make?

However, the most important factor that I look for in choosing clients is simple. They must have a great product that I believe in.  If I can’t see myself potentially using a product or at least understanding its value, I can’t help to sell it.

My clients run the gamut ranging from vacation rentals to upscale women’s clothing.  I’m happy to report that having a great product is the one thing that all my clients have in common.