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Do you read the terms of service?

I have to admit I usually don't who has time to read 53 pages every time itunes decides to make an update. I happened to come across this article. It made me laugh.

Apparently in an attempt to prove that no one reads end user license agreements (EULAs), anti-spyware firm PC Pitstop buried a note in its own EULA, saying they would give $1,000 to the first person who emailed them at a certain address. It only took four months and over 3,000 downloads before someone noticed it and sent an email (and got the $1,000).

It's just too bad the compnay didn't realize the potential to turn this into a giant PR campaign. They could have turned that $1000 into hundreds of thousands in free exposure.