For a long time now, marketers have been fed the notion that pictures and videos are the most powerful types of posts on Facebook. The numbers say otherwise. While pictures and videos do tend to get more interactions than text posts that aren’t well crafted, the reach on text posts is typically 40% higher than their photo and video counterparts.
My theory? It’s a matter of sheer space. Texts posts take up less room allowing more posts to be seen. If they are well crafted, they can garner as much engagement or more with a lot more organic reach.
So what’s the best thing you can do to increase the publicity you are getting out of your Facebook presence? Be interesting and mix up the type of posts you put out.