Most everyone knows by now that Facebook can use your “Likes” as a way to advertise for brands. As an advertiser, I love the ability to include social context in ads but as a consumer, the idea of my name and likeness used as an effective endorsement of a random page I may have liked in 2010, makes me quite uncomfortable.
Fortunately, it can be stopped with a quick visit to your privacy settings.
To stop Facebook from doing this to you, go to the “Ads” section of your “Account Settings.” Go to the section that says “Ads and Friends,” hit edit and then select “No One” where it says “Pair my social actions with ads for.”
(Check the images below for visuals in case you get lost.)