Will we soon see Facebook powered ads all over the web?

The powers that be in Palo Alto recently announced the "Facebook Audience Network." What does this mean?  We'll soon be able to use the customers and leads we already have, check one box and reach them on Facebook as well as off.

Right now it's being beta tested by a few big spenders on mobile who are looking to get people to install their apps.  Eventually,  it will roll out to the rest of us who have other objectives for running ads. 


Read more about the Audience Network here or here.