Facebook is almost done rolling out a streamlined look for Pages on desktop that mimics the personal timeline and what we see on mobile.
Here are the key features of the change:
The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.
The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.
Admin tools have moved.
No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
They've also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
Pages to Watch
Pages to Watch will soon roll out to all page admins. It allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.
On the “Overview” tab of Page Insights admins (who have the feature) will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.