Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Unfortunately, without the built in analytics tools that managers rely on with Facebook, marketers have a difficult time tracking what works.
Students attending this workshop will be given a crash course in how to craft an Instagram presence for your brand with a focus on using tools to analyze performance and interpreting the data to improve strategy.
What you'll learn in this social media marketing training:
- Posting strategies when using Instagram for business.
- Using hashtags to multiply exposure.
- Understanding Instagram analytics and metrics.
- Using 3rd Party apps and tools to extend your reach, and analyze your data.