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Product ads: A Facebook first for me!

Playing around on Facebook today and I came across this!  A product ad that allows me to click through and order the product in question, enter a shipping address and charge the card that facebook already has on file for me in 3 clicks.  What?!?1  I'd heard talk of Palo Alto testing out a feature like this before but I'd never actually seen it.  This could be a game changer for many small businesses.  Can't wait to see how it pans out when it's rolled out to everyone.  Here's what it looked like: