Upcoming Seminars


Feb
19
9:00 pm21:00

Unlocking the Power of Facebook

  • Vermillion Parish Library

Facebook is by far the most popular social network!  It comes with its own unique set of rules, tips and tricks that every business needs to know to take advantage of the many marketing opportunities it provides.  In this seminar, you’ll learn how Facebook decides which posts to show which consumers and learn how you can use Facebook ads to grow your business.

Free class sponsored by the Vermillion Parish Economic Development District

Feb
12
11:30 am11:30

OM Training: Social Media for Nonprofits

Facebook, Twitter, Google+, Instagram, and Snapchat. With so many options and not enough time for all of them, social media overwhelm can get to the best of us.  Yet,  there’s nothing more important than taking advantage of these (often) free platforms when you’re promoting your non-profit on a shoestring budget. 

In this seminar designed for non-profit directors and event planners, we’ll dig into some really simple strategies and best practices that will help you understand which platforms are right for what.  With a little bit of direction and strategic planning,  you can take advantage of the great opportunities for promotion available and eliminate social media overwhelm. 

** BYOL:  Since we'll be working through lunch,  feel free to bring your own lunch!

Feb
5
9:00 am09:00

Beyond Social Networking

  • Vermillon Parish Library

Social media marketing isn’t just for the big guys. Hundreds of thousands of small businesses are using social channels to gain and hold onto customers. No matter if you’re a restaurant, retail store or a B2B profressional, this course will help you design a strategy. You will learn how to choose among Facebook, Twitter, Google+, Instagram and more. Pick up tips and tricks for reaching more of the right people!

Sponsored by the Vermillion Parish Economic Development District

Jan
22
9:00 am09:00

The Power of Connectivity

  • Vermillion Parish Library

Times are changing, and it’s becoming more difficult for small businesses to gain the attention of consumers.  If you are still relying entirely on traditional advertising as your sole source of marketing, you will quickly be left behind.  SEO, SEM, Social Media, HTML!  What exactly do they mean and why does every business need to pay attention?  This seminar will explain the basics of marketing in the internet age and give small business owners the knowledge and tools they need to make smart internet marketing decisions. 

Free class sponsored by the Vermillion Parish Economic Development District

Jan
13
11:30 am11:30

OM Training- Nonprofit Marketing

  • Lafayette Economic Development Authority (LEDA)

Facebook, Twitter, Google+, Instagram, and Snapchat. With so many options and not enough time for all of them, social media overwhelm can get to the best of us.  Yet,  there’s nothing more important than taking advantage of these (often) free platforms when you’re promoting your non-profit on a shoestring budget. 

Dec
10
11:30 am11:30

OM Training- Facebook Ads

  • LITE

When to buy ads, who to target and how to measure results.

In December 2013, Facebook changed the rules again.  Organic reach on business pages is the lowest it’s ever been and is expected to continue declining.  What’s worked in the past, doesn’t work anymore.  

In this interactive seminar,  we’ll explore:

  • The benefits and drawbacks of the multiple ways facebook ads can be set up.
  • How to select targeting to reach the right people.
  • Strategies for making your advertising dollars go further.
  • And most importantly, how to effectively measure your results.

Prerequisite: The class requires some basic knowledge of the workings of a Facebook business page.

Free class sponsored by the Opportunity Machine

Sep
12
11:30 am11:30

Social MKTG 101

  • The Gym of New Iberia

Don't know which is right for your business? You aren't alone! Social Media and internet marketing isn’t going away. In fact, it continues to grow exponentially. If you aren’t keeping up, you are falling behind.

In this small business seminar, you’ll learn:

  • which sites are right for which businesses.
  • how to create meaningful content.
  • how to engage with your audiences across various sites.
  • how to use built in tools and third party apps to measure your progress.

Cost:  $75

Click Here to Register